Roxen grows in Scandinavia

Roxen grows with new customers in Scandinavia, one of the world's most demanding media markets. Among the new customers is Direktpress, Sweden's leading hyperlocal news publisher, now live on the Roxen content management system for editing, production and distribution of news online.

Heléne Claesson, Editor in Chief of Direktpress.

Direktpress is the latest in a number of Scandinavian news organizations that have adopted the Roxen content management system this year. With its 37 newspapers, all with a hyperlocal news focus, Direktpress offers proof that there remains a strong market for local news delivered both in print and online.

“Our journalists should be able to spend more time in the communities they cover. That’s why we need modern tools that give us flexibility and freedom,” said Heléne Claesson, Editor in Chief of Direktpress. Replacing Epi-server with Roxen CMS “gives us the ability to communicate and coordinate the production of a large number of publications,” she said.

Since switching to the Roxen's newsroom solution, Direktpress has seen an increase in online readership. Thousands of new readers now access via their mobile phone.

In recent months Roxen also has signed agreements with Sveagruppen, Världen idag, Danish Metroxpress and Norway's Medier og Ledelse. Sveagruppen and Världen idag have replaced their Scoop system with Roxen. “It was an easy decision to choose Roxen,” said Bertil Pettersson, CEO of Sveagruppen. “We now have both a modern and affordable system”.

Medier og Ledelse, which previously used Newspilot, now has completely switched to Roxen. “Thanks to Roxen, more than 20 of our employees now produce Ukeavisen Ledelse, Handelsbladet and our other products efficiently and in a flexible way,” said Per Christian Dæhlin, news desk manager at Medier og Ledelse. “Meanwhile we have improved control and visibility. Roxen is entirely web-based, and thus much easier to use for mobile journalists. It is also more flexible than the tools we previously had access to.”

The Roxen editorial online publishing system that is based on the Roxen Web CMS with its Open Source web server, has an open architecture that can be integrated easily with other systems and is both stable and scalable. It can handle very large amounts of data and traffic and is intuitive and user-friendly.

“The traditional media houses need to rapidly streamline the process and let the online channel take the lead. With over 20 years of experience in online publishing, Roxen is in a unique position to contribute to this transition,” said Per Östlund, Roxen's CEO.

For more information, please contact:

Per Östlund, CEO
Roxen AB
M: +46 732 30 30 13

Johan Hansson, EVP
Roxen Inc.
M: +1 917 582 0753

Heléne Claesson, Editor in Chief
M:  +46 73 600 69 19

About Direktpress
Direktpress publishes 37 free distribution local newspapers with a combined circulation of 1.2 million in Stockholm, Uppsala, Västerås and Gothenburg. Östermalm Nyheter, the first Direktpress newspaper, was launched in 1968.

About Sveagruppen
Sveagruppen is the publisher of paid-circulation local newspapers: Västmanland Nyheter, Länsposten in Örebro, Upplands Nyheter, Gästrikelands Tidning, Dalabygden, Sörmlandsbygden and Svea Jord & Skog.

About Medier og Ledelse
Medier og Ledelse publishes Ukeavisen Ledelse, Plot magazine, Handelsblandet, KBS and the daily digital newspaper Dagens perspektiv.