Roxen appoints industry profile to head its growth in US and Latin America

Johan Hansson

Johan Hansson is Roxen’s new President for the US and Latin America. He will be responsible for growing Roxen's customer base on the company’s largest market outside Scandinavia.

Johan Hansson has been a partner at Gansevoort Media, a New York based media and internet product development consultancy with customers including The Wall Street Journal, The New York Times, The New York Observer, St Petersburg Times, and The Dallas Morning News as well as smaller internet and software development companies.  Prior to Gansevoort Media, Hansson worked for 6 years at Metro International, the world’s largest publisher of free newspapers where he was part of Metro’s Executive Management team as head of Metro’s North American operations and responsible for the launch of Metro New York - the company’s largest ever. He also held positions as Managing Director and Publisher of Metro Hong Kong, Metro Warsaw and Metro Holland. 

Hansson most recently worked as a Management Consultant at BTS in New York, a global leader in Strategy Implementation serving Fortune 500 companies. He is a graduate of Lund University in Sweden and has added studies in Digital Publishing from New York University. 

As complexity and speed increases in the media industry, we have experienced an increasing interest in Roxen’s lean, multi-channel editorial solutions from mainly regional publications and new media. With more than 10 year’s of experience in developing publishing businesses and the digital presence of some of the industry’s most innovative newspapers, Johan has a solid understanding of what drives our customers’ businesses. He will be instrumental in helping us further strengthening our presence in the US and in the growing Latin American markets, says Per Östlund, CEO of Roxen.

Johan Hansson joins Roxen April 30th and will be based in New York.

For more information, contact:
Per Östlund, CEO, Roxen
phone: +46 732 303013

About Roxen
Roxen develops web-based editorial and content management tools for multi-channel publishing, i.e. publishing online, in print, to tablets, smartphones and other devices. Customers include Metro International, RTL Nederlands, Shaw Newspapers as well as Princeton University, Randstad and Verizon.

Roxen was established in 1994. The head office and development center is located in Linköping, Sweden. Roxen also has offices in Stockholm, Amsterdam and Chicago. For more information, visit

Roxen was named one of Europe’s most innovative technology ventures and was awarded the 2012 Red Herring Top 100 Award. For more information, visit