Roxen-partner Webfactory launches innovative websites

Webfactory, exclusive partner for Roxen CMS to the Irish market, has recently launched two innovative websites based on the latest edition of Roxen CMS. Ireland’s largest political party, Fine Gael, has entrusted Webfactory with the task of creating a new end-to end digital solution for the party. Matchbook, one of the largest betting exchanges in the world, required a complete redesign of a site without any loss of momentum in their marketing and daily operations.

Webfactory has close to two decades of experience of shaping the online presence of businesses within utilities, insurance, pharmaceuticals, entertainment, automotive and FMCG. The company offers e-business and digital consultancy services for specific projects or enter into an end-to-end digital relationship with their customer. Services include online strategy development, improving user experience, providing online marketing expertise and assessing and recommending new and innovative technologies for their customers.

"At Webfactory we are not tied to any particular technologies or suppliers, but we’ve found Roxen CMS with its excellent workflow features and ease of use to be ideal for dynamic websites, especially when reliability is essential. Roxen CMS offers a full-featured toolbox that allows us to efficiently tailor digital solutions to our customers’ specific needs", says Alan Devlin.

The partnership between Roxen and Webfactory dates back to 2005 and by now Roxen CMS is powering more than 20 client websites developed by Webfactory.

"A knowledgeable and innovative partner like Webfactory is ideal for a software development company like Roxen. We gain valuable end-customer insights as well as understanding of the needs of a professional consultancy organization, and we are constantly motivated to continue developing our product to meet the needs of both", says Per Östlund, CEO of Roxen.

The digital solutions for Webfactory’s latest client projects, Fine Gael and Matchbook, are both created using Roxen CMS 5.2, the latest version of Roxen’s powerful and versatile web content management system for production, distribution and maintenance of internal and external websites. To see the new sites, visit and

For more information, please contact:

Per Östlund, CEO, Roxen
phone: +46 732 303013

About Webfactory
A team of web design, development, e-business and online marketing professionals based out of Dublin, Ireland. At Webfactory we work with some of the world’s most successful companies enabling them to drive their digital performance. Our customers include AVIVA, Genworth Financial, AXA, Renault, ICON Plc and Renault. Visit us at

About Roxen
Roxen is an innovative software development company based in Linköping, Sweden. The company offers modern, web-based editorial and content management tools for efficiently managing large amounts of dynamic data on websites or for multi-channel publishing of news and other content in media publications.

Roxen’s customers include Metro International, RTL Nederlands, Shaw Newspapers as well as Princeton University, Randstad and Verizon. For more information, visit

Roxen was named one of Europe’s most innovative technology ventures and was awarded the 2012 Red Herring Top 100 Award on April 27.