IFRA Expo wrap-up
Roxen in Vienna spawns considerable interest
Our modest booth at IFRA Expo got considerable intrest from vendors as well as visitors. Ben Shaw (Chief Digital Officer at Shaw Newspapers) gave two interesting presentations, one on the ever changing challenges of new technology and tablets in particular and one where he told us how Shaw Newspapers rolled out Roxen Editorial Portal.
Peter Holmlund from Metro was also there. He showcased their new iPad app (to be released presently). The app project gained a lot of attention being a cost effective project, without compromising quality, both from a technical and user perspective.
Peter also gave an interview where he commented on Metros iPad strategy.
Roxen develops web-based editorial and content management tools for multi-channel publishing, i.e. publishing online, in print, to tablets, smartphones and other devices. Customers include Metro International, RTL Nederlands, Shaw Newspapers as well as Princeton University, Randstad and Verizon. Roxen was established in 1994. The head office and development center is located in Linköping, Sweden. Roxen offices are also located in Stockholm, Amsterdam and Chicago.