Backing the stories that matter

Roxen began as a pioneering web technology company in 1994 - the year after our founders built Sweden’s first website. For decades, we’ve worked alongside publishers to simplify demanding editorial workflows, with respect for the brands, people and commercial realities involved.

Smart tech. Good people.

Roxen is built by developers and specialists with decades of combined experience in editorial workflows, layout and automation – people who genuinely respect the craft of good journalism. Our mission is simple: to use our expertise to support independent reporting and a free, thriving press.

Our Scandinavian roots shape how we work: collaborative, grounded and focused on clarity. We’re passionate yet laid-back, driven but unpretentious. Known for being honest, deeply engaged and always up for a challenge, we celebrate the quirky ideas as much as the big wins. At heart, we share values of decency, inclusivity and doing good for the planet.

Join us

We don’t hire often, but when we do, you’ll find our open roles on the careers page. If you’d like to stay in touch, feel free to Connect with us there – we’re always glad to hear from talented developers and project masterminds.

Visit our careers page

Management team

Per Östlund

CEO

Daniel Wressle

COO

Emil Danielsson

CFO

Jonas Walldén

CTO

Marcus Wellhardh

CIO

Want to know more?

Visit our FAQ for more on our company, print automation platform, and how we work with newsrooms worldwide.

  • What’s the story behind Roxen?

    Roxen was founded in Linköping in 1994 – the year after our founders created the very first web page in Sweden. The company began as an early innovator in web content management, with an enterprise CMS powering sites for a number of renowned global clients.

    Rooted in Scandinavia’s digital-first and innovation-driven media market, Roxen evolved alongside some of the world’s most progressive publishers. As the CMS market matured and media platforms increasingly focused on digital channels, we made a strategic decision: to specialize entirely in print and e-paper automation. Non-core products were divested, and the technology was transformed into the focused, cloud-based platform Roxen is today.

    We’re still headquartered in Linköping, Sweden’s fifth-largest city – known for its university, its cathedral, its high-tech scene, and of course Lake Roxen. Yes, the company is named after a lake. A very nice one.

  • Why focus on print automation?

    Despite the speed of digital news, print still delivers what digital alone cannot: depth, design and distinction. Newspapers, e-papers and magazines strengthen brands, build trust, and consistently support a higher willingness to pay — including for digital subscriptions. Publishers know this. Even as circulation declines, print remains strategically important. The challenge isn’t whether to keep print, but how to produce it efficiently, consistently and at high quality with fewer resources.

    This is where print automation matters. Roxen enables publishers to:

    • automate production without giving up editorial control
    • maintain premium design quality without high manual cost
    • run efficient workflows without rigid production-line constraints

    And importantly: it lets publishers decouple print production from the newsroom, freeing editorial teams to focus on content and digital while print runs efficiently in parallel.

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Get in touch!

Whether you're curious about what we do or want to explore a partnership, we’d love to hear from you.